週次 |
日期 |
單元主題 |
Week 1 |
2/23 |
course briefing |
Week 2 |
3/02 |
Ch1: what is strategy?
Ch2: how environment influences strategy making? |
Week 3 |
3/09 |
Ch3: internal analysis |
Week 4 |
3/16 |
Ch4: business-level strategy |
Week 5 |
3/23 |
HBS case-1: De Beers |
Week 6 |
3/30 |
Ch5: competitive rivalty |
Week 7 |
4/06 |
HBS case-2: Solectron |
Week 8 |
4/13 |
Ch 6 & 7: the growth of firm |
Week 9 |
4/20 |
the mid-term exam |
Week 10 |
4/27 |
HBS case #3: Philips Compact Disc Introduction |
Week 11 |
5/04 |
Ch8. Strategy of going global |
Week 12 |
5/11 |
Ch9. Alternative way of expanding firm boundary: Cooperative Strategy |
Week 13 |
5/18 |
HBS case #4: HP-Cisco Alliance |
Week 14 |
5/25 |
Movie: Other People’s Money |
Week 15 |
6/01 |
Ch11 & 12. Strategy implementation through leadership, org. structure & control |
Week 16 |
6/08 |
HBS case #5: Shiseido and the China Market |
Week 17 |
6/15 |
Ch13. Strategic thinking in entrepreneurship |